infinityPV Reimagined

When I joined infinityPV in January 2024, the company had limited marketing infrastructure. The website, product visuals, brochures, and videos were functional but lacked a professional B2B standard. My goal was to establish a comprehensive marketing strategy, professionalize the brand’s visual identity, and create a structured approach to reaching a global, technically specialized audience.

Strategic and Creative Implementation

I redesigned the website with a focus on user experience, SEO, and AI-driven discoverability. I produced all professional product images, videos, animations, brochures, and banners, establishing a consistent and high-quality visual identity. My marketing strategy emphasized organic social media, content marketing, SEO, and video content, with minimal paid advertising. I also collaborated closely with product and technical teams to align naming, descriptions, and materials with SEO strategies and industry terminology. To support long B2B customer journeys, I implemented segmented email automation tailored to different industries, ensuring personalized communication and effective lead nurturing over time. I developed customer case studies and testimonials by actively reaching out to clients, coordinating interviews, and gathering their feedback to create authentic, compelling content. I also supported over 10+ distributors worldwide with tailored marketing materials and managed trade shows and events end-to-end, handling logistics, booth design, and client engagement to ensure a strong and professional presence.

Driving Results and Global Visibility

The impact was measurable and significant. infinityPV now ranks at the top on Google and AI-driven search tools for relevant keywords. LinkedIn followers grew by over 120% through entirely organic strategies, while video-focused content greatly enhanced engagement and brand recognition. The professional marketing approach supported the successful launch of more than 10 products and reinforced the company’s credibility at international trade fairs.

Key Outcome

By establishing a dedicated marketing function from scratch, I helped position infinityPV as a visually strong, credible, and professional B2B brand. The project demonstrates how combining strategic planning, high-quality content, organic discoverability, and targeted customer communication can dramatically increase visibility and influence in a technically specialized market.