To promote Canon Denmark’s new software, SmartSupplies, I was asked to create a short animation to explain the software and its value proposition. In cooperation with the respective stakeholders, I brainstormed the overall visual marketing concept and wrote the final script. Based on the script, I started creating various illustrations and, when these were approved, I started animating them into a continuous sequence. The animation went through multiple iterations until every stakeholder was satisfied with the message, style and length. Once fully complete, the animation was used in Canon Denmark’s digital marketing and at external events.