GSX 1000 2nd Edition Reveal Video
To promote the GSX 1000 2nd edition, an external sound card, I undertook the responsibility of producing a captivating reveal video. The objective was to create a mysterious and fast-paced video that would generate a sense of excitement and anticipation around the product. Given full creative autonomy, my primary focus was to infuse life into the product.
To bring the GSX 1000 2nd edition to life, I made use of a turntable, strategically recording it from various angles while dynamically illuminating the product. During the editing phase, I incorporated different types of animations to enhance the visual appeal, all synchronized with a compelling and action-packed soundtrack. The result was a seamless integration of EPOS' premium brand with the high-paced gaming atmosphere that the product targeted.
The final video received accolades from the stakeholders, and it was recognized as an excellent blend of EPOS' premium image and the thrill-seeking gaming community it aimed to captivate. As part of the marketing campaign, the video found widespread utility across EPOS' social media platforms dedicated to gaming, further amplifying the product's visibility and desirability among the target audience.