GSX 1000 2nd Edition Reveal Video

To promote the release of the GSX 1000 2nd edition, an external sound card, I was tasked with producing a reveal video from scratch. The video should be mysterious, fast-paced and create a sense of hype surrounding the product. With complete creative freedom, my focus was to make the product come alive, and I achieved this by recording it on a turntable while lighting it dynamically from different angles. In the editing process, I applied various animations to the footage and edited it to a suitable action-packed track. The respective stakeholders were very impressed by the final video which was seen as the perfect blend between EPOS’ premium brand and the fast-paced gaming environment that the product was targeting. The video was used across EPOS' social media gaming channels.