SmartSupplies

To promote Canon’s software, SmartSupplies, I was asked to create a short animation to explain the software and its value proposition. Collaborating closely with the project stakeholders, I took charge of developing the overall visual marketing concept and crafting the final script. Based on the script, I created a series of illustrations that complemented the software's value proposition, ensuring they received unanimous approval before moving on to the animation phase. Throughout the journey, the animation underwent multiple iterations, from the message conveyed to the style and length of the animation, until every stakeholder was satisfied. Upon its successful completion, the animation became a powerful asset for Canon, strategically integrated into their digital marketing campaigns and showcased at various external events.