Ant Holleufer
Ant Holleufer is one the world’s largest YouTubers focusing exclusively on ant keeping — whether it is through documentaries, vlogs, DIY projects, unboxings, livestreams or reviews. To help define, promote and grow Ant Holleufer’s YouTube channel, I have created a visual identity which includes typography, colours, logos, icons, thumbnails, illustrations and animations. By using the visual identity, Ant Holleufer has built a clear, consistent and easily recognizable brand which consequently has attracted thousands of viewers and followers to his YouTube channel.