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A Liberal Social Media Agenda

For the 2019 Danish parliamentary election, I produced a series of videos for one of Liberal Alliance’s candidates in North Zealand, Ole F. Holleufer. The objective of each video was to express Ole’s main political opinions about a specific subject and his solutions to improve it.

Videos

A total of five videos were produced leading up to the election. Each video was tailored to Ole’s respective political message, that ranged from infrastructure issues to public health, and was filmed at an appropriate location to tie the visual aspects of the videos with his message.

Social Media Optimization

As the videos were meant primarily to be used on Facebook, I tailored the videos to fit with the social medium’s current standards – having both the algorithms and target group in mind. The latest statistics show that approximately 85% of all videos on Facebook are being watched in their entirety without sound. As an extra task, I therefore provided each video with subtitles to thereby negate a potential loss of the videos’ messages.
I also provided consultancy work in regarding how to use Facebook most effectively.


Client

Liberal Alliance

Date

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The parlamentary election video targeting people living near Hørsholm.
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The parlamentary election video targeting people living near Hillerød.
A man is standing and smiling. Click on it to play a Liberal Alliance video.
The parlamentary election video targeting people living near Kregme.
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Ole F. Holleufer's presentation video.